Operated by Benjamin Moore & Co.. United States.
A name and a number, with several parallel numbering systems in use across collections — the Classic Colors numbering and the Color Preview / Aura ranges do not share a scheme.
Colourwise holds no Benjamin Moore colour data — no names, no codes, no digital values, no LRVs. The definition of personal use is drawn about as tightly as it can be — it excludes charitable use, never mind an ad-supported site. robots.txt independently disallows the colour parameters and the API, which reads as a deliberate position on catalogue extraction rather than an accident of configuration.
For any actual colour value, go to Benjamin Moore’s own site, which is where the authoritative and current version lives.
Range names only. The colours within them are not reproduced here.
Two separate columns on purpose. A value being visible on a public page says nothing about whether it may be republished — that is what the terms of use decide, and here they say no.
| Field | Published by Benjamin Moore | Colourwise may |
|---|---|---|
| Colour name | Published | Link or reference only |
| Colour code or number | Published | Link or reference only |
| Collection membership | Published | Link or reference only |
| RGB value | Published for part of the range | Do not ingest without permission |
| HEX value | Not established | Do not ingest without permission |
| Light Reflectance Value | Published | Do not ingest without permission |
| Colour family | Not established | Do not ingest without permission |
| Undertone description | Not established | Do not ingest without permission |
| Finish availability | Not established | Link or reference only |
| Surface and room recommendations | Not established | Do not ingest without permission |
| The catalogue as a whole | Published | Do not ingest without permission |
Disallows `/*?*color`, `/api/` and `/*/search` — the colour query parameters and the API a catalogue extractor would use are named specifically.
Reviewed 2026-08-22. robots.txt governs crawling, not reuse.
"Personal use means nothing commercial or even charitable, whether or not money or other compensation or consideration is involved", and users "are not allowed to use, display, reproduce, perform, adapt, translate, modify, create derivative works, publish, distribute, disseminate and/or broadcast Content that is not yours without our express prior written consent".
Express prior written consent, which the terms require in writing and for which Benjamin Moore publishes no self-service route — so this is a relationship to open rather than a form to submit.
Colourwise guidance
Manufacturer and product names are used here only to identify each company's own products. Colourwise is independent: it is not affiliated with, endorsed by, approved by or connected to any paint manufacturer, and holds no manufacturer colour data under licence. All trade marks belong to their respective owners.