Operated by Behr Process LLC (Masco). United States.
A name and a numeric code, with the code used consistently at the in-store tinting machine — so the code, not the name, is what actually gets you the right tin.
Colourwise holds no Behr colour data — no names, no codes, no digital values, no LRVs. A wide-open robots.txt sitting alongside a 403 to non-browser clients and personal-use-only terms. The terms could not be read at source during this review, so the finding rests on secondary reporting of them — which is a reason to be more cautious, not less. Non-commercial-only permission would rule this out even if it were verified.
For any actual colour value, go to Behr’s own site, which is where the authoritative and current version lives.
Range names only. The colours within them are not reproduced here.
Two separate columns on purpose. A value being visible on a public page says nothing about whether it may be republished — that is what the terms of use decide, and here they say no.
| Field | Published by Behr | Colourwise may |
|---|---|---|
| Colour name | Published | Link or reference only |
| Colour code or number | Published | Link or reference only |
| Collection membership | Published | Link or reference only |
| RGB value | Published for part of the range | Do not ingest without permission |
| HEX value | Not established | Do not ingest without permission |
| Light Reflectance Value | Published | Do not ingest without permission |
| Colour family | Not established | Do not ingest without permission |
| Undertone description | Not established | Do not ingest without permission |
| Finish availability | Not established | Link or reference only |
| Surface and room recommendations | Not established | Do not ingest without permission |
| The catalogue as a whole | Published | Unclear — manual review |
Allows all user agents.
Reviewed 2026-08-22. robots.txt governs crawling, not reuse.
Not readable directly (HTTP 403 to non-browser clients). The published terms permit a user to view and make one copy of posted information "for personal, informational and non-commercial purposes", with copyright notices intact.
Terms-of-use paths answered HTTP 403 to non-browser clients during the review.
First, reading the terms at source. Then a licence, if the reading holds.
Colourwise guidance
Manufacturer and product names are used here only to identify each company's own products. Colourwise is independent: it is not affiliated with, endorsed by, approved by or connected to any paint manufacturer, and holds no manufacturer colour data under licence. All trade marks belong to their respective owners.