The same colour looks different in matt versus gloss, or smooth versus textured, before finish is even considered — practical, not exact-physical-prediction, guidance below.
Matt and flat finishes
How does a matt or flat finish change how a colour looks?
Eggshell and satin finishes
What is the difference between eggshell and satin paint?
Gloss and semi-gloss finishes
How does a gloss finish change how a colour looks?
Metallic finishes
How do metallic paint finishes affect colour?
Transparent, translucent and opaque materials
How does opacity affect how a colour looks?
How texture changes how a colour looks
Does texture change how a colour looks?
Why wet paint looks darker than dry paint
Why does wet paint look darker than dry paint?
Limewash and mineral finishes
Why does limewash look different from ordinary paint?
Polished and Venetian plaster
How does polished plaster change how a colour looks?
Absorbent and non-absorbent surfaces
Why does the same paint look different on different surfaces?