A dusty, muted pale pink that became strongly associated with design and branding in the mid-to-late 2010s.
Similar to
No reviewed photograph is linked to this exact shade yet. A photograph would only ever approximate this HEX value — lighting, camera processing and display calibration all affect the colours a photo shows. In the meantime, these related pages give real context for where this colour family shows up.
Subtle, bold, analogous, complementary and neutral options — established design convention, not a guarantee of visual success in every context.
Complementary
Opposite hues (180° apart) for maximum hue contrast.
Analogous
Neighbouring hues on the colour wheel for a low-contrast, harmonious feel.
Analogous
Neighbouring hues on the colour wheel for a low-contrast, harmonious feel.
Triadic
Three hues evenly spaced around the colour wheel for balanced contrast.
Triadic
Three hues evenly spaced around the colour wheel for balanced contrast.
Split-complementary
The two hues bracketing the complement, for contrast with less tension.
Split-complementary
The two hues bracketing the complement, for contrast with less tension.
No curated profile yet
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette.
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette.
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette.
Monochromatic
Same hue at different lightness levels, for a cohesive tonal palette.
Monochromatic
Same hue at different lightness levels, for a cohesive tonal palette.
Monochromatic
Same hue at different lightness levels, for a cohesive tonal palette.
Monochromatic
Same hue at different lightness levels, for a cohesive tonal palette.
For an accessible, low-contrast-risk pairing, monochromatic (same-hue) combinations are usually the safest starting point — see the harmonies above.
Worked out from this colour’s own measurements — its lightness, saturation and undertone — rather than written for it. That is why the guidance differs from one colour to the next even when the two look similar.
This works across a range of sizes. At chroma 19 it is assertive enough to register on a small object and restrained enough not to dominate a wall.
Chroma 19 sits inside the range walls and large surfaces carry without taking over the room.
Chroma 19 sits inside the range secondary surfaces carry without taking over the room.
Chroma 19 sits inside the range furniture carry without taking over the room.
Chroma 19 sits inside the range rugs, curtains and bedding carry without taking over the room.
Chroma 19 sits inside the range trim and joinery carry without taking over the room.
Chroma 19 is exactly what an accent is for. The saturation that makes this difficult across a wall is the reason it works on a cushion, a door or a single chair.
Too quiet to be an accent but definite enough to build a tonal scheme around — several depths of this hue will read as considered rather than as timid.
How to distribute colour across a roomWhat colour temperature actually means · Why two bulbs at the same rating can differ
Shares Oak's neutral bias, so the two agree about the temperature of the room. They sit close in depth, so expect a quiet, tonal relationship rather than a contrast. The amount of timber matters as much as the tone: one piece is an accent, a floor plus joinery is the room's dominant colour.
Shares Walnut's neutral bias, so the two agree about the temperature of the room. There is also 55 points of lightness between them, which keeps the two readable as separate elements. The amount of timber matters as much as the tone: one piece is an accent, a floor plus joinery is the room's dominant colour.
Shares Pine's neutral bias, so the two agree about the temperature of the room. They sit close in depth, so expect a quiet, tonal relationship rather than a contrast. The amount of timber matters as much as the tone: one piece is an accent, a floor plus joinery is the room's dominant colour.
Shares Plywood's neutral bias, so the two agree about the temperature of the room. They sit close in depth, so expect a quiet, tonal relationship rather than a contrast. The amount of timber matters as much as the tone: one piece is an accent, a floor plus joinery is the room's dominant colour.
Shares Light wood (ash, birch, beech)'s neutral bias, so the two agree about the temperature of the room. They sit close in depth, so expect a quiet, tonal relationship rather than a contrast. The amount of timber matters as much as the tone: one piece is an accent, a floor plus joinery is the room's dominant colour.
Shares Dark wood's neutral bias, so the two agree about the temperature of the room. There is also 61 points of lightness between them, which keeps the two readable as separate elements. The amount of timber matters as much as the tone: one piece is an accent, a floor plus joinery is the room's dominant colour.
Shares Reddish wood (mahogany, cherry, teak)'s neutral bias, so the two agree about the temperature of the room. There is also 55 points of lightness between them, which keeps the two readable as separate elements. The amount of timber matters as much as the tone: one piece is an accent, a floor plus joinery is the room's dominant colour.
Shares Brass's neutral bias, so the two agree about the temperature of the room. They sit close in depth, so expect a quiet, tonal relationship rather than a contrast. Metal carries more attention than its area suggests, so repetition matters more than the exact finish.
Shares Gold-tone's neutral bias, so the two agree about the temperature of the room. They sit close in depth, so expect a quiet, tonal relationship rather than a contrast. Metal carries more attention than its area suggests, so repetition matters more than the exact finish.
This sits close to Chrome without matching it — near enough that the eye reads an attempted match and far enough that it fails. Either move decisively away or repeat the tone exactly.
Shares Stainless steel's neutral bias, so the two agree about the temperature of the room. They sit close in depth, so expect a quiet, tonal relationship rather than a contrast. Metal carries more attention than its area suggests, so repetition matters more than the exact finish.
Shares Black metal's neutral bias, so the two agree about the temperature of the room. There is also 76 points of lightness between them, which keeps the two readable as separate elements. Metal carries more attention than its area suggests, so repetition matters more than the exact finish.
Shares Copper's neutral bias, so the two agree about the temperature of the room. They sit close in depth, so expect a quiet, tonal relationship rather than a contrast. Metal carries more attention than its area suggests, so repetition matters more than the exact finish.
Branding
Inherited from the pink hue family, not specifically documented about this exact shade — see methodology.
Calculated directional adjustments. Some directions converge on the same result from this starting colour — shown as one merged card with an explanation, not repeated duplicates. Generated shades link to a curated profile only when one is close enough.
Lighter
Lightness increased
Darker
Lightness decreased
Warmer & Greener & Yellower
Hue rotated toward warm (red/orange) From this starting colour, moving warmer and greener and yellower converges on the same calculated result.
Cooler & Bluer
Hue rotated toward cool (blue) From this starting colour, moving cooler and bluer converges on the same calculated result.
Redder
Hue rotated toward red This is close to the source colour itself — there is limited room left to move redder from here.
More muted
Saturation softened
More saturated
Saturation increased
CMYK is an approximate device conversion, not a calibrated print value — see methodology.
Convert this colour to another format →
Widely cited reference value from the period's design coverage.
vs. white text
1.57:1 — fails
vs. black text
13.34:1 — AAA
Confidence: medium · Qualification: identity_only, technically_qualified, curated_profile_eligible, search_index_eligible, comparison_eligible
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