A dusty, muted pale pink that became strongly associated with design and branding in the mid-to-late 2010s.
Similar to
No reviewed photograph is linked to this exact shade yet. A photograph would only ever approximate this HEX value — lighting, camera processing and display calibration all affect the colours a photo shows. In the meantime, these related pages give real context for where this colour family shows up.
Calculated from Millennial Pink’s position on the HSL wheel (hue 0°, saturation 69%, lightness 86%). Colour-wheel pairings are a design convention, not a guarantee: check any pairing in the light and material you will use it in.
Complementary
Opposite hues (180° apart) for maximum hue contrast: hue 0° → 180° on the HSL wheel.
Analogous
Neighbouring hues on the colour wheel for a low-contrast, harmonious feel: hue 0° → 330° on the HSL wheel.
Analogous
Neighbouring hues on the colour wheel for a low-contrast, harmonious feel: hue 0° → 30° on the HSL wheel.
Triadic
Three hues evenly spaced around the colour wheel for balanced contrast: hue 0° → 120° on the HSL wheel.
Triadic
Three hues evenly spaced around the colour wheel for balanced contrast: hue 0° → 240° on the HSL wheel.
Split-complementary
The two hues bracketing the complement, for contrast with less tension: hue 0° → 150° on the HSL wheel.
Split-complementary
The two hues bracketing the complement, for contrast with less tension: hue 0° → 210° on the HSL wheel.
No curated profile yet
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette: hue 0° → 90° on the HSL wheel.
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette: hue 0° → 180° on the HSL wheel.
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette: hue 0° → 270° on the HSL wheel.
Monochromatic
Hue held at 0°, lightness 20% against this colour's 86%.
Monochromatic
Hue held at 0°, lightness 40% against this colour's 86%.
Monochromatic
Hue held at 0°, lightness 60% against this colour's 86%.
Monochromatic
Hue held at 0°, lightness 80% against this colour's 86%.
Blush Pink is the closest, at ΔE00 2.1 from millennial pink: 2 points lighter, 2 points less saturated and 2° round towards yellow. That is distinguishable only when placed side by side.
Pink is next, at ΔE00 4.7 from millennial pink: 5 points more saturated and 13° round towards red. That is visibly different side by side, easily confused apart.
Pastel Pink is next, at ΔE00 5.5 from millennial pink: 5 points lighter, 1 points less saturated and 19° round towards red. That is visibly different side by side, easily confused apart.
Baby Pink is next, at ΔE00 8.2 from millennial pink: 8 points lighter, 9 points less saturated and 15° round towards red. That is clearly different, though many people would use one name for both.
Distances are CIEDE2000 between catalogue reference values; lightness and saturation are CIELAB L* and C*. How to read a ΔE figure · Measure any two colours
Worked out from this colour’s own measurements — its lightness, saturation and undertone — rather than written for it. That is why the guidance differs from one colour to the next even when the two look similar.
This works across a range of sizes. At chroma 19 it is assertive enough to register on a small object and restrained enough not to dominate a wall.
Chroma 19 sits inside the range walls and large surfaces carry without taking over the room.
Chroma 19 sits inside the range secondary surfaces carry without taking over the room.
Chroma 19 sits inside the range furniture carry without taking over the room.
Chroma 19 sits inside the range rugs, curtains and bedding carry without taking over the room.
Chroma 19 sits inside the range trim and joinery carry without taking over the room.
Chroma 19 is exactly what an accent is for. The saturation that makes this difficult across a wall is the reason it works on a cushion, a door or a single chair.
Too quiet to be an accent but definite enough to build a tonal scheme around — several depths of this hue will read as considered rather than as timid.
How to distribute colour across a roomWhat colour temperature actually means · Why two bulbs at the same rating can differ
Shares the neutral bias of Walnut, Dark wood and Reddish wood (mahogany, cherry, teak), so they agree about the temperature of the room, and 55–61 points of lightness keep them readable as separate from this colour.
Shares the neutral bias of Oak, Pine, Plywood and Light wood (ash, birch, beech) and sits within 1–17 points of them in lightness, so expect a quiet, tonal relationship rather than a contrast.
The amount of timber matters as much as the tone: one piece is an accent, a floor plus joinery is the room’s dominant colour. More on working with wood tones
Shares the neutral bias of Black metal, so they agree about the temperature of the room, and 76 points of lightness keep it readable as separate from this colour.
Shares the neutral bias of Brass, Gold-tone, Stainless steel and Copper and sits within 7–15 points of them in lightness, so expect a quiet, tonal relationship rather than a contrast.
Sits close to Chrome without matching it (ΔE00 17) — near enough that the eye reads an attempted match and far enough that it fails. Either move decisively away or repeat the tone exactly.
Metal carries more attention than its area suggests, so repetition matters more than the exact finish. More on metals and mixing them
Branding
4 documented associations apply to the pink family as a whole rather than to this shade: what is documented about pink.
Calculated directional adjustments. Some directions converge on the same result from this starting colour — shown as one merged card with an explanation, not repeated duplicates. Generated shades link to a curated profile only when one is close enough.
Lighter
Lightness increased
Darker
Lightness decreased
Warmer & Greener & Yellower
Hue rotated toward warm (red/orange) From this starting colour, moving warmer and greener and yellower converges on the same calculated result.
Cooler & Bluer
Hue rotated toward cool (blue) From this starting colour, moving cooler and bluer converges on the same calculated result.
Redder
Hue rotated toward red This is close to the source colour itself — there is limited room left to move redder from here.
More muted
Saturation softened
More saturated
Saturation increased
Approximate, from each printing condition’s published aim values; a printer’s own profile is the final word. See the full print gamut check.
CMYK is an approximate device conversion, not a calibrated print value — see methodology.
Convert this colour to another format →
Widely cited reference value from the period's design coverage.
vs. white text
1.57:1 — fails
vs. black text
13.34:1 — AAA
Confidence: medium · Qualification: identity_only, technically_qualified, curated_profile_eligible, search_index_eligible, comparison_eligible
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