A pale purple with a pink undertone, named for the mallow flower.
No reviewed photograph is linked to this exact shade yet. A photograph would only ever approximate this HEX value — lighting, camera processing and display calibration all affect the colours a photo shows. In the meantime, these related pages give real context for where this colour family shows up.
Mauve appears in the following curated historical/cultural palettes.
Victorian synthetic dye palette
Fashionable dress following the invention of synthetic dyes
1856 to late 19th century · Europe
These HEX values are a modern digital approximation for comparison — they cannot exactly reproduce a historical physical pigment, dye or dyed cloth, whose appearance also varied by batch, ageing and the light it was viewed in.
Calculated from Mauve’s position on the HSL wheel (hue 276°, saturation 100%, lightness 85%). Colour-wheel pairings are a design convention, not a guarantee: check any pairing in the light and material you will use it in.
Complementary
Opposite hues (180° apart) for maximum hue contrast: hue 276° → 96° on the HSL wheel.
Analogous
Neighbouring hues on the colour wheel for a low-contrast, harmonious feel: hue 276° → 247° on the HSL wheel.
Analogous
Neighbouring hues on the colour wheel for a low-contrast, harmonious feel: hue 276° → 306° on the HSL wheel.
Triadic
Three hues evenly spaced around the colour wheel for balanced contrast: hue 276° → 36° on the HSL wheel.
Triadic
Three hues evenly spaced around the colour wheel for balanced contrast: hue 276° → 156° on the HSL wheel.
Split-complementary
The two hues bracketing the complement, for contrast with less tension: hue 276° → 66° on the HSL wheel.
Split-complementary
The two hues bracketing the complement, for contrast with less tension: hue 276° → 127° on the HSL wheel.
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette: hue 276° → 7° on the HSL wheel.
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette: hue 276° → 96° on the HSL wheel.
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette: hue 276° → 186° on the HSL wheel.
Monochromatic
Hue held at 276°, lightness 20% against this colour's 85%.
Monochromatic
Hue held at 276°, lightness 40% against this colour's 85%.
Monochromatic
Hue held at 276°, lightness 60% against this colour's 85%.
Monochromatic
Hue held at 276°, lightness 80% against this colour's 85%.
Plum is the closest, at ΔE00 6.9 from mauve: 5 points darker, 6 points less saturated and 12° round towards red. That is clearly different, though many people would use one name for both.
Lilac is next, at ΔE00 10.6 from mauve: 7 points darker, 20 points less saturated and 11° round towards red. That is clearly different, though many people would use one name for both.
Violet is next, at ΔE00 11.0 from mauve: 9 points darker, 22 points more saturated and 13° round towards red. That is clearly different, though many people would use one name for both.
Periwinkle is next, at ΔE00 11.4 from mauve: 5 points lighter, 18 points less saturated and 22° round towards blue. That is clearly different, though many people would use one name for both.
Distances are CIEDE2000 between catalogue reference values; lightness and saturation are CIELAB L* and C*. How to read a ΔE figure · Measure any two colours
Worked out from this colour’s own measurements — its lightness, saturation and undertone — rather than written for it. That is why the guidance differs from one colour to the next even when the two look similar.
This works across a range of sizes. At chroma 45 it is assertive enough to register on a small object and restrained enough not to dominate a wall.
Chroma 45 is above the usual comfort level for walls and large surfaces, so expect it to take charge. That is a legitimate choice in a room that wants a subject. Walls set the room's baseline, so this is the decision everything else answers to.
Chroma 45 sits inside the range secondary surfaces carry without taking over the room.
Chroma 45 sits inside the range furniture carry without taking over the room.
Chroma 45 sits inside the range rugs, curtains and bedding carry without taking over the room.
Chroma 45 sits inside the range trim and joinery carry without taking over the room.
Chroma 45 is exactly what an accent is for. The saturation that makes this difficult across a wall is the reason it works on a cushion, a door or a single chair.
Chroma 45 is strong enough to register and restrained enough to repeat. Two or three appearances read as intentional where one reads as an orphan.
How to distribute colour across a roomWhat colour temperature actually means · Why two bulbs at the same rating can differ
Opposite in undertone to Walnut, Dark wood and Reddish wood (mahogany, cherry, teak), but 51–56 points apart in lightness or far enough round the hue circle that the difference reads as deliberate contrast rather than as a clash.
Opposed in undertone to Oak, Pine, Plywood and Light wood (ash, birch, beech) with only 3–12 points of lightness to explain the difference, which is the combination the eye most often reads as an error.
The amount of timber matters as much as the tone: one piece is an accent, a floor plus joinery is the room’s dominant colour. More on working with wood tones
Shares the cool bias of Black metal, so they agree about the temperature of the room, and 71 points of lightness keep it readable as separate from this colour.
Shares the cool bias of Brass, Gold-tone, Chrome and Copper and sits within 2–11 points of them in lightness, so expect a quiet, tonal relationship rather than a contrast.
Sits close to Stainless steel without matching it (ΔE00 17) — near enough that the eye reads an attempted match and far enough that it fails. Either move decisively away or repeat the tone exactly.
Metal carries more attention than its area suggests, so repetition matters more than the exact finish. More on metals and mixing them
History
1 documented association applies to the purple family as a whole rather than to this shade: what is documented about purple.
Calculated directional adjustments. Some directions converge on the same result from this starting colour — shown as one merged card with an explanation, not repeated duplicates. Generated shades link to a curated profile only when one is close enough.
Lighter
Lightness increased
Darker
Lightness decreased
Warmer & Redder & Yellower
Hue rotated toward warm (red/orange) From this starting colour, moving warmer and redder and yellower converges on the same calculated result.
Cooler & Greener & Bluer
Hue rotated toward cool (blue) From this starting colour, moving cooler and greener and bluer converges on the same calculated result.
More muted
Saturation softened
More saturated
Saturation increased This is close to the source colour itself — there is limited room left to move more saturated from here.
The most disputed name in this lexicon. The catalogue follows the original aniline dye and places mauve as a light purple; the crowd places it as a greyed pink close to dusty rose. The region has to span 65° of hue to hold both.
Two senses are in current use: the greyed pink (the crowd survey's reading) and the light purple that follows the original dye (the catalogue's reading).
People disagree a lot about where this name starts and stops. See every name this colour falls under · Where mauve ends and its neighbour begins
Approximate, from each printing condition’s published aim values; a printer’s own profile is the final word. See the full print gamut check.
CMYK is an approximate device conversion, not a calibrated print value — see methodology.
Convert this colour to another format →
Common design-industry reference value for the named colour.
vs. white text
1.78:1 — fails
vs. black text
11.82:1 — AAA
Confidence: medium · Qualification: identity_only, technically_qualified, curated_profile_eligible, search_index_eligible, comparison_eligible
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