A medium, slightly muted blue named for the fabric.
Similar to
Colours in photographs vary with lighting, material, camera processing and screen calibration — the named colours below are visual approximations, not exact measurements.

There is no blue pigment anywhere in this wing. Microscopic ridges on each scale split and reflect light so that only blue wavelengths reach the eye — the same physical principle behind a hummingbird's gorget or a peacock's tail.
Whole-frame automated colour extraction on this photograph is dominated by the dark background and shadow between the wings, not the wings themselves — these hexes were hand-picked from the wing surface instead.Photo: “Blue Morpho” by Derkarts, CC BY-SA 3.0, via Wikimedia Commons.

Indigo dye is one of the oldest known dyes, traded across multiple continents for millennia before synthetic indigo production began in the late 19th century.
Indigo-dyed fibre varies considerably by dye strength, number of dips and how the yarn has aged — this is one specific dyed sample, not a definitive indigo shade.Photo: “Indigo Dyed Yarn” by Loggie-log, Public domain, via Wikimedia Commons.

A Blue Morpho's vivid blue only comes from the upper surface of its wings. At rest with wings closed, only the dull brown, eyespot-marked underside is visible — genuine camouflage against leaf litter. In flight, the flash of structural blue is thought to help confuse predators about the butterfly's speed and direction before it lands and effectively disappears again.
In practice: The same animal can be a case study for both camouflage and display colouration depending on which side of the wing is visible — worth checking which side any given photograph actually shows before drawing a conclusion.
Photo: “Blue Morpho” by Derkarts, CC BY-SA 3.0, via Wikimedia Commons.
Denim Blue appears in the following curated Fashion outfit palettes.
Blue-eye-inspired accent palette
An optional way to echo blue eyes without matching them literally.
This is an optional styling idea, not a claim that blue clothing makes blue eyes look a specific way — eye colour perception itself varies with lighting.
Denim Blue appears in the following curated historical/cultural palettes.
Indigo textile palette
Dyed cloth and traditional textiles
Antiquity to 19th century · Asia, Africa, and later the Americas and Europe
These HEX values are a modern digital approximation for comparison — they cannot exactly reproduce a historical physical pigment, dye or dyed cloth, whose appearance also varied by batch, ageing and the light it was viewed in.
Calculated from Denim Blue’s position on the HSL wheel (hue 213°, saturation 80%, lightness 41%). Colour-wheel pairings are a design convention, not a guarantee: check any pairing in the light and material you will use it in.
Complementary
Opposite hues (180° apart) for maximum hue contrast: hue 213° → 33° on the HSL wheel.
Analogous
Neighbouring hues on the colour wheel for a low-contrast, harmonious feel: hue 213° → 183° on the HSL wheel.
Analogous
Neighbouring hues on the colour wheel for a low-contrast, harmonious feel: hue 213° → 243° on the HSL wheel.
Triadic
Three hues evenly spaced around the colour wheel for balanced contrast: hue 213° → 333° on the HSL wheel.
Triadic
Three hues evenly spaced around the colour wheel for balanced contrast: hue 213° → 93° on the HSL wheel.
Split-complementary
The two hues bracketing the complement, for contrast with less tension: hue 213° → 3° on the HSL wheel.
Split-complementary
The two hues bracketing the complement, for contrast with less tension: hue 213° → 63° on the HSL wheel.
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette: hue 213° → 303° on the HSL wheel.
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette: hue 213° → 33° on the HSL wheel.
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette: hue 213° → 123° on the HSL wheel.
Monochromatic
Hue held at 213°, lightness 20% against this colour's 41%.
Monochromatic
Hue held at 213°, lightness 40% against this colour's 41%.
Monochromatic
Hue held at 213°, lightness 60% against this colour's 41%.
Monochromatic
Hue held at 213°, lightness 80% against this colour's 41%.
No curated profile yet
Sapphire is the closest, at ΔE00 4.9 from denim blue: 4 points darker, 7 points more saturated and 6° round towards red. That is visibly different side by side, easily confused apart.
Egyptian Blue is next, at ΔE00 7.0 from denim blue: 4 points darker, 24 points less saturated and 21° round towards blue. That is clearly different, though many people would use one name for both.
Royal Blue is next, at ΔE00 7.4 from denim blue: 6 points lighter, 14 points more saturated and 8° round towards red. That is clearly different, though many people would use one name for both.
Cobalt Blue is next, at ΔE00 8.5 from denim blue: 9 points darker, 6 points more saturated and 7° round towards red. That is clearly different, though many people would use one name for both.
Distances are CIEDE2000 between catalogue reference values; lightness and saturation are CIELAB L* and C*. How to read a ΔE figure · Measure any two colours
Worked out from this colour’s own measurements — its lightness, saturation and undertone — rather than written for it. That is why the guidance differs from one colour to the next even when the two look similar.
This is a small-scale colour. At chroma 57 it holds attention easily, which is a strength on a cushion or a door and a liability across four walls.
At chroma 57 this is far above the level walls and large surfaces usually carry comfortably. It can be done deliberately, but it will be the room rather than part of it.
Chroma 57 is above the usual comfort level for secondary surfaces, so expect it to take charge. That is a legitimate choice in a room that wants a subject. On panelling, a chimney breast or an alcove this is semi-permanent — repaintable, but not casually.
Chroma 57 is above the usual comfort level for furniture, so expect it to take charge. That is a legitimate choice in a room that wants a subject. In a sofa or a cabinet this is one purchase you will live with, so it is worth seeing the piece in the actual room first.
Chroma 57 is above the usual comfort level for rugs, curtains and bedding, so expect it to take charge. That is a legitimate choice in a room that wants a subject. In rugs, curtains and bedding it is the cheapest commitment in the room to reverse, which makes it the right place to test a strong colour.
Chroma 57 sits inside the range trim and joinery carry without taking over the room.
Chroma 57 is exactly what an accent is for. The saturation that makes this difficult across a wall is the reason it works on a cushion, a door or a single chair.
At chroma 57 this is assertive enough that one appearance is a statement and three is a scheme. Use it once, deliberately, and let the rest of the room stay quiet.
How to distribute colour across a roomWhat colour temperature actually means · Why two bulbs at the same rating can differ
Opposite in undertone to Oak, Pine, Plywood and Light wood (ash, birch, beech), but 25–44 points apart in lightness or far enough round the hue circle that the difference reads as deliberate contrast rather than as a clash.
Opposed in undertone to Walnut, Dark wood and Reddish wood (mahogany, cherry, teak) with only 14–19 points of lightness to explain the difference, which is the combination the eye most often reads as an error.
The amount of timber matters as much as the tone: one piece is an accent, a floor plus joinery is the room’s dominant colour. More on working with wood tones
Shares the cool bias of Chrome, Stainless steel and Black metal, so they agree about the temperature of the room, and 34–39 points of lightness keep them readable as separate from this colour.
Shares the cool bias of Brass, Gold-tone and Copper, but at chroma 57 against materials that carry colour of their own, the two compete rather than combine. It works when this colour is confined to a small area and fails when both are large.
Metal carries more attention than its area suggests, so repetition matters more than the exact finish. More on metals and mixing them
Fashion
2 documented associations apply to the blue family as a whole rather than to this shade: what is documented about blue.
Calculated directional adjustments. Some directions converge on the same result from this starting colour — shown as one merged card with an explanation, not repeated duplicates. Generated shades link to a curated profile only when one is close enough.
Lighter
Lightness increased
Darker
Lightness decreased
Warmer & Greener & Yellower
Hue rotated toward warm (red/orange) From this starting colour, moving warmer and greener and yellower converges on the same calculated result.
Cooler
Hue rotated toward cool (blue)
Bluer & Redder
Hue rotated toward blue From this starting colour, moving bluer and redder converges on the same calculated result.
More muted
Saturation softened
More saturated
Saturation increased
Approximate, from each printing condition’s published aim values; a printer’s own profile is the final word. See the full print gamut check.
CMYK is an approximate device conversion, not a calibrated print value — see methodology.
Convert this colour to another format →
Common design-industry reference value for the named colour.
vs. white text
6.10:1 — AA
vs. black text
3.44:1 — fails
Confidence: medium · Qualification: identity_only, technically_qualified, curated_profile_eligible, search_index_eligible, comparison_eligible
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