A dusty, muted purple named for the fruit.
Calculated from Plum’s position on the HSL wheel (hue 300°, saturation 47%, lightness 75%). Colour-wheel pairings are a design convention, not a guarantee: check any pairing in the light and material you will use it in.
Complementary
Opposite hues (180° apart) for maximum hue contrast: hue 300° → 120° on the HSL wheel.
Analogous
Neighbouring hues on the colour wheel for a low-contrast, harmonious feel: hue 300° → 270° on the HSL wheel.
Analogous
Neighbouring hues on the colour wheel for a low-contrast, harmonious feel: hue 300° → 330° on the HSL wheel.
Triadic
Three hues evenly spaced around the colour wheel for balanced contrast: hue 300° → 60° on the HSL wheel.
Triadic
Three hues evenly spaced around the colour wheel for balanced contrast: hue 300° → 180° on the HSL wheel.
Split-complementary
The two hues bracketing the complement, for contrast with less tension: hue 300° → 90° on the HSL wheel.
Split-complementary
The two hues bracketing the complement, for contrast with less tension: hue 300° → 150° on the HSL wheel.
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette: hue 300° → 30° on the HSL wheel.
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette: hue 300° → 120° on the HSL wheel.
Tetradic
Four hues at 90° steps around the colour wheel for a rich, varied palette: hue 300° → 210° on the HSL wheel.
Monochromatic
Hue held at 300°, lightness 20% against this colour's 75%.
Monochromatic
Hue held at 300°, lightness 40% against this colour's 75%.
Monochromatic
Hue held at 300°, lightness 60% against this colour's 75%.
Monochromatic
Hue held at 300°, lightness 80% against this colour's 75%.
Lilac is the closest, at ΔE00 6.2 from plum: 2 points darker and 14 points less saturated. That is clearly different, though many people would use one name for both.
Mauve is next, at ΔE00 6.9 from plum: 5 points lighter, 6 points more saturated and 12° round towards blue. That is clearly different, though many people would use one name for both.
Violet is next, at ΔE00 8.7 from plum: 4 points darker and 28 points more saturated. That is clearly different, though many people would use one name for both.
Orchid is next, at ΔE00 11.4 from plum: 11 points darker, 26 points more saturated and 2° round towards red. That is clearly different, though many people would use one name for both.
Distances are CIEDE2000 between catalogue reference values; lightness and saturation are CIELAB L* and C*. How to read a ΔE figure · Measure any two colours
Worked out from this colour’s own measurements — its lightness, saturation and undertone — rather than written for it. That is why the guidance differs from one colour to the next even when the two look similar.
This works across a range of sizes. At chroma 39 it is assertive enough to register on a small object and restrained enough not to dominate a wall.
Chroma 39 is above the usual comfort level for walls and large surfaces, so expect it to take charge. That is a legitimate choice in a room that wants a subject. Walls set the room's baseline, so this is the decision everything else answers to.
Chroma 39 sits inside the range secondary surfaces carry without taking over the room.
Chroma 39 sits inside the range furniture carry without taking over the room.
Chroma 39 sits inside the range rugs, curtains and bedding carry without taking over the room.
Chroma 39 sits inside the range trim and joinery carry without taking over the room.
Chroma 39 is exactly what an accent is for. The saturation that makes this difficult across a wall is the reason it works on a cushion, a door or a single chair.
Chroma 39 is strong enough to register and restrained enough to repeat. Two or three appearances read as intentional where one reads as an orphan.
How to distribute colour across a roomWhat colour temperature actually means · Why two bulbs at the same rating can differ
Shares the neutral bias of Walnut, Dark wood and Reddish wood (mahogany, cherry, teak), so they agree about the temperature of the room, and 45–51 points of lightness keep them readable as separate from this colour.
Shares the neutral bias of Oak, Pine, Plywood and Light wood (ash, birch, beech) and sits within 2–12 points of them in lightness, so expect a quiet, tonal relationship rather than a contrast.
The amount of timber matters as much as the tone: one piece is an accent, a floor plus joinery is the room’s dominant colour. More on working with wood tones
Shares the neutral bias of Black metal, so they agree about the temperature of the room, and 66 points of lightness keep it readable as separate from this colour.
Shares the neutral bias of Brass, Gold-tone, Chrome, Stainless steel and Copper and sits within 3–7 points of them in lightness, so expect a quiet, tonal relationship rather than a contrast.
Metal carries more attention than its area suggests, so repetition matters more than the exact finish. More on metals and mixing them
No documented mood, cultural or historical claims for this exact shade yet.
1 documented association applies to the purple family as a whole rather than to this shade: what is documented about purple.
Calculated directional adjustments. Some directions converge on the same result from this starting colour — shown as one merged card with an explanation, not repeated duplicates. Generated shades link to a curated profile only when one is close enough.
Lighter
Lightness increased
Darker
Lightness decreased
Warmer & Redder & Yellower
Hue rotated toward warm (red/orange) From this starting colour, moving warmer and redder and yellower converges on the same calculated result.
Cooler & Greener & Bluer
Hue rotated toward cool (blue) From this starting colour, moving cooler and greener and bluer converges on the same calculated result.
More muted
Saturation softened
More saturated
Saturation increased
A dark red-purple. It borders aubergine and burgundy as it darkens and warms. The web's 'plum' is a different colour under the same name.
People disagree a lot about where this name starts and stops. See every name this colour falls under
Approximate, from each printing condition’s published aim values; a printer’s own profile is the final word. See the full print gamut check.
CMYK is an approximate device conversion, not a calibrated print value — see methodology.
Convert this colour to another format →
CSS/web-standard named colour value.
vs. white text
2.07:1 — fails
vs. black text
10.15:1 — AAA
Confidence: medium · Qualification: identity_only, technically_qualified
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