Rarity in nature depends heavily on what is being counted. True blue biological pigments are genuinely uncommon; vivid stable purple and bright green pigments outside plants are also comparatively rare. Popular claims that a single colour is 'the rarest in nature' usually collapse several different, more specific facts into one oversimplified statement.

There is no blue pigment anywhere in this wing. Microscopic ridges on each scale split and reflect light so that only blue wavelengths reach the eye — the same physical principle behind a hummingbird's gorget or a peacock's tail.
Whole-frame automated colour extraction on this photograph is dominated by the dark background and shadow between the wings, not the wings themselves — these hexes were hand-picked from the wing surface instead."Blue Morpho" by Derkarts, CC BY-SA 3.0, via Wikimedia Commons
The vivid pink of this gorget isn't pigment at all — microscopic layered structures in the feather interfere with light and reflect only certain wavelengths back, a mechanism called structural colour.
Structural colour is angle-dependent: the same feathers can look black, bronze or magenta depending on the viewing angle and light source, so this photograph shows one specific viewing condition, not a fixed pigment colour."Closeup of Anna's Hummingbird" by Luke Hewitt, CC BY-SA 4.0, via Wikimedia CommonsA molecule in the tissue absorbs some wavelengths of light and reflects others — the reflected wavelengths are the colour seen. Chlorophyll, carotenoids and melanin are the most common examples.
Common misconception: Not every vivid natural colour is a pigment — several of the most striking blues and greens in animals are structural colour instead, which looks similar but works completely differently.
Microscopic physical structures — ridges, layers or particles smaller than the wavelength of light — interfere with light waves so that only certain wavelengths are reflected back. No pigment is involved at all.
Common misconception: A structurally-coloured feather or scale ground into powder loses its colour completely, because grinding destroys the microscopic structure that produced it.
A true blue biological pigment is comparatively uncommon among animals and plants — most blue appearances in living things are produced structurally (by microscopic physical structures scattering light) rather than by a blue pigment molecule.
Animals · confidence: high
Stable, bright green produced by a genuine pigment (rather than reflected structurally, or arising from a mix of yellow pigment and blue structural colour) is rare outside plants — most green-appearing animals achieve it through a similar structural-plus-pigment combination rather than a dedicated green pigment.
Animals · confidence: medium
Vivid, saturated purple achieved by a stable natural pigment is uncommon in most animal groups, though it does occur in some marine invertebrates, certain birds and select minerals.
Minerals · confidence: medium
Occurrence varies significantly by taxonomic group and mineral class.
Popular claims that state one single colour is unconditionally 'the rarest in nature' typically overstate a narrower, real fact (such as the scarcity of true blue pigments) into an unqualified universal ranking that doesn't hold once structural colour, geography and taxonomic group are accounted for.
confidence: medium
This is an editorial clarification about how the claim is commonly misrepresented, not a specific dataset finding.
Common structural rare chemical
Animals · blue-appearing birds, butterflies and fish · qualitative review of documented pigment vs. structural-colour mechanisms
Blue appearance itself is not rare to observe; a genuine blue pigment producing it is.
Frequency and rarity claims above are scoped to a specific domain, geography or taxonomic group — none are presented as a single universal ranking. See methodology.