Yellows are the lightest fully-saturated hue family, often associated with cheerfulness and optimism.
Yellow
yellow · medium
Mustard
yellow · light
Gold
yellow · medium
Lemon Yellow
yellow · light
Ochre
yellow · medium
Butter Yellow
yellow · pale
Khaki
yellow · light
Goldenrod
yellow · medium
Wheat
yellow · light
Sand
yellow · light
Champagne
yellow · pale
Citrine
yellow · medium
Dark Goldenrod
yellow · deep
Saffron
yellow · medium
Naples Yellow
yellow · light
Burnished Gold
yellow · deep
Brass
yellow · medium
Flax
yellow · light
True of the family in the stated context, not of every shade in it and not everywhere. See methodology.
Common association
Yellow is often associated with cheerfulness and optimism.
Accessibility
Yellow's inherently high lightness means yellow text or UI elements on a white background frequently fail WCAG contrast minimums — check contrast carefully before using yellow for text or fine detail.