Metallic threads and sequin facets reflect light directionally, similar to jewellery — as the garment or the wearer moves, different facets catch the light, so the visible colour and brightness genuinely change from moment to moment rather than staying fixed.

Practical advice
A single still photo captures only one moment of this effect — see the fabric in motion under real lighting before judging the colour.
Always confirm with the physical garment under real light before committing to a colour choice — see methodology.